The Most Coveted Advertising Demographic

from Jettison Yr Dreams by Holy Profane

	/

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lyrics

on the first day of her final year belonging to
the most coveted advertising demographic,
the afternoon air that can't settle its mind between summer and autumn,
it still smells and tastes the same.

she doesn't feel any different, really,
than she did ten years ago, still as obstinate,
childlike and fighting all categorization,
straddling the line between:
revolutionary living and insanity;
patient wisdom and stupidity.
she could never be brought into the fold.

and for her there is no real option
but youth in the mind, you are always beginning,
but when she says it, she has trouble
taking her own advice or even believing it.

and when her friends passed the threshold,
and the advertisers no longer cared to
invent roles for them to play,
imagination failed them so they fell into the framework,
down at their worship places:
netflix or public transit to brewpubs and arenas,
after excel spreadsheets endow their doctrines:
Please extinguish that fire we lit for you when you were young.

but for them there is no real option
but youth in the mind, you are always beginning,
but when they say it, they have trouble
taking their own advice or even believing it.

credits

from Jettison Yr Dreams, released June 1, 2021

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Holy Profane Detroit, Michigan

Lo-fi word spew and pretty noise experiments

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